向日葵视频

Joseph Matthes

Joseph Matthes
Joseph Matthes向日葵视频

O'Brien Hall, 332K

MilwaukeeWI53201United States of America(414) 288-1440
Curriculum Vitae

Associate Professor of Marketing

Dr. Joseph Matthes joined 向日葵视频 in 2014. He earned his Ph.D. from the University of Nebraska鈥揕incoln and his MBA from Creighton University. Before academia, Joseph worked for Union Pacific Railroad in a variety of marketing and sales roles, lastly as a project manager of market research and analysis on their strategic planning team. Joseph studies franchising relationships, omnichannel integration, and the sales-marketing interface. He has published in leading journals such as the Journal of Marketing, Industrial Marketing Management, Journal of Business Research, Journal of Marketing Theory and Practice, and International Journal of Market Research. His research has also been accepted at marketing conferences nationally and internationally. Joseph typically teaches marketing management and omnichannel strategy at the undergraduate and graduate levels.

Education

  • Ph.D. 鈥� Marketing, University of Nebraska鈥揕incoln, 2014
  • MBA 鈥� Business Administration, Creighton University, 2006
  • BSBA 鈥� Management Information Systems, Creighton University, 2004

Research Interests

Marketing Strategy (Firm Performance, Franchising Relationships, Sales-Marketing Interface, Omnichannel Integration)

Selected Publications

Vivek K. Dubey, Joseph M. Matthes, and Amit Saini (2023), 鈥淚mpact of Socioeconomic Values Collaboration on Performance in Franchising,鈥� Journal of Business Research.

Matthes, Joseph M., Amit Saini, and Vivek K. Dubey (2021), 鈥淧erformance Implications of Marketing Agreement, Cooperation, and Control in Franchising,鈥� Journal of Marketing Theory and Practice, 29 (3), 387-408.

Johnson, Jeff S. and Joseph M. Matthes (2018), 鈥淪ales-to-Marketing Job Transitions,鈥� Journal of Marketing, 82 (4), 32-48.

Johnson, Jeff S., Joseph M. Matthes, and Scott Friend (2019), 鈥淚nterfacing and Customer-Facing: Sales and Marketing Selling Centers,鈥� Industrial Marketing Management, 77, 41-56.

Matthes, Joseph M. and A. Dwayne Ball (2019), 鈥淒iscriminant Validity Assessment in Marketing Research,鈥� International Journal of Market Research, 61 (2), 210-222.

Matthes, Joseph M., Brian I. Spaid, Mark A. Barratt, and Terence T. Ow (2019), "Omnichannel Retailer Strategy and Operationalization," Society for Marketing Advances Annual Conference, New Orleans, LA (Published in Abstract)

Spaid, Brian I. and Joseph M. Matthes (2021), 鈥淩eal Stores Have Curves: How Organic Shapes Attract and Influence Shoppers,鈥� Society for Marketing Advances Annual Conference, Orlando, FL (Published in Abstract)

Teaching Interests

Marketing Management, Marketing Strategy, Omnichannel Strategy, Introduction to Marketing, Franchising, Retailing, Personal Selling