Fighting Infodemics: Warning Labels and Antidotes to Mis- and Disinformation

 

Friday, April 12, 2024 - 10:30 - 11:30 a.m.

Alumni Memorial Union Room 227

, Professor of Marketing, and , the Richard J. and Barbara Naclerio Endowed Chair in Business and Professor of Marketing, both at Villanova University, will deliver the 2024 Kellstadt Lecture.

Their lecture, 鈥淔ighting Infodemics: Warning Labels and Antidotes to Mis- and Disinformation,鈥� will discuss the formation of misinformation and disinformation, recognized as global threats to democracy, public health, consumer information, and social cohesion. The presenters then offer a framework and creative ideas to stimulate research helping to counteract infodemics via disclosures and warning labels. They are Co-Editors of the Journal of Public Policy & Marketing (an "A" journal in the marketing field). Both have been named Poets & Quants 鈥淏est Undergraduate Business Professors."

 

 

Recent Kellstadt Lectures:

2023 - Martin Mende & Maura Scott of Florida State University: The effects of service robots on consumer experiences

2021 - Dona Fraser, Senior Vice President, Privacy Initiatives and Director, Children鈥檚 Advertising Review Unit, BBB National Programs.

2020 - Timothy Wu, Julius Silver Professor of Law, Science and Technology at Columbia Law School 鈥淭he Techlash: How the Platforms Gained Power and How They May Lose It鈥�

2019 - Michelle Morris, Vice President, Global Marketing Solutions, Facebook "Innovating for Good in Changing Times"

2018 - Dr. Cait Lamberton, Ben Fryrear Chair in Marketing, University of Pittsburgh, "Tiny Levers, Better Lives? The Potential and Limits of Technology-Enabled Nudging鈥�

2017 - Paul DePodesta, Chief Strategy Officer, Cleveland Browns, 鈥淭he MONEYBALL Story: An Afternoon with Paul DePodesta鈥�