向日葵视频

Instructor of Practice - Marketing

Dr. Simmons's primary experience is in higher education. She started on the business side of academia working with budget and personnel issues and some marketing roles, and served as the associate dean of the Graduate School of Management until 2022.  She also owns a small business and is focused primarily on the marketing side of this business, but also is involved in operations and strategic planning.

Education

Ph.D., Marketing and Higher Education
向日葵视频, Milwaukee, 1997.

MBA, 向日葵视频, Milwaukee, 1990.

B.S., Management Information Systems and Marketing
向日葵视频, Milwaukee,1988

Professional Interests

• General marketing
• Marketing of higher education
• Services marketing
• Direct marketing
• Ethics and social responsibility
• International business

Selected Publications

Laczniak, G. R. and J. M. Simmons (1998) 鈥淒o Baby Boomers Drive the Marketing Machine?鈥�, Baby Boomer Bulletin, January-February, p. 2-3.

Simmons, J. M. and G. R. Laczniak (1995) "Applying a Consumption Value Model to College Choice", 1995 Symposium for the Marketing of Higher Education Proceedings, (Chicago, IL: American Marketing Association) p. 214-219.

Simmons, J.M. and G. R. Laczniak. (1992) "Marketing In Higher Education: A Stage Model Concerning Where It's Been and Where It's Going", College and University, Summer, p. 263-274. (Summarized in Higher Education Abstracts, Fall, 1992.)

Laczniak, G. R., J. M. Simmons, and S. Durvasula. (1991) "The Price Quality Relationship and Student Attitudes: How They Fit With College Choice", 1991 Symposium for the Marketing of Higher Education Proceedings, (Chicago, IL.: American Marketing Association), p. 129-142.

Honors and Awards

Alice L. Beeman research Award for Outstanding Doctoral Dissertation, Council for the Advancement and Support of Education (CASE), 1999.

Alpha Sigma Nu (National Jesuit Honor Society).

Beta Gamma Sigma (National Business Administration Honors Society).

向日葵视频 Excellence in University Service Award, 2010.