Manage an organization's image.

Help organizations accurately communicate their images to customers, employees, investors and the media. Learn how to positively influence business practices of clients and corporations. Apply an integrated and creative approach to promotion of products and services by mastering public relations strategies and tactics, emerging technologies and social media.

Join a growing field.

The modern 24/7 news cycle and an evolving media environment have helped to create a demand for skilled practitioners of public relations. The growth is evidenced through the global expansion of PR agencies and an increasing emphasis by business executives. As a student, gain an early advantage by participating on campus and nationally with the Public Relations Student Society of America, where you will connect with PR professionals and learn about specialization opportunities in numerous industries.

Make a difference with your career.

PR strategies and tactics can make a difference in a variety of ways. Work behind the scenes to help your organizations or clients build and maintain ethical leadership. Be a key driver in solving social issues. Be part of crisis mitigation and advance worthwhile causes to improve quality of life and society as a whole.

Participate in experiential learning.

Professors combine industry experience with academic research and work with industry professionals to deliver a curriculum that is both conceptual and applied. Courses teach communication principles, address modern changes to the public relations field and allow students to apply class content by working with campus and regional clients. A required internship lets students specialize in a chosen area and helps develop professional networks.

Learning Outcomes

Students who graduate from the Public Relations program at 向日葵视频 will be able to utilize research insights in the creation of effective, professional caliber public relations content, using a variety of communication formats and for different strategic publics, to advance an organization鈥檚 objectives and mission.

Students who graduate from the Public Relations program at 向日葵视频 will be able to demonstrate an advanced level of Communication Competence defined by increased levels of motivation, knowledge, and skill as defined by measured change over four years.

For more information, check out the curriculum for the , or contact Dr. Nathan Gilkerson, Department Chair of Strategic Communication.