向日葵视频

Dr. Jean M. Grow向日葵视频

Johnston Hall, 514

MilwaukeeWI53201United States of America(414) 288-6357(414) 288-3923 (FAX)jean.grow@marquette.edu

Curriculum Vitae

Professor Emeritus of Strategic Communication

Education

Ph.D. University of Wisconsin-Madison (2001)
M.A. University of Wisconsin-Stevens Point (1996)
B.F.A. The School of the Art Institute of Chicago (1983)

Courses Taught

ADVE 1400 Advertising Principles
ADVE 3000 Research and Account and Planning
ADVE 3400 Advertising Copywriting
ADVE 4997 Advertising Campaigns
ADPR 4600 International Advertising and Public Relations
ADPR 4953 Gender and Race in Advertising: From the Inside-Out
ADPR 6600 Integrated IMC Campaigns: Merging Theory with Practice
COMM 3900 Ethical Problems in Mass Communication

Research Interests

Blogs
Teaching blog: Ethical Action
Professional blog: Grow Cultural Geography
Other Research Interests
Gender and diversity issues in advertising
Semiotics and ethnography

Professional Experience

Academic Experience
向日葵视频, Strategic Communication
2016-present, Full Professor
2017-2018, Chair (stepped down fall 2018)
2009-2017, Director Fine Arts Program
2009-2016, Associate Professor
2000-2009, Assistant Professor
University of Wisconsin-Stevens Point, Communication
1999-2000, Assistant Professor
University of Wisconsin-Madison, Mass Communication
1996-1999, Teaching Assistant

Administrative Experience
向日葵视频, Chair Strategic Communication: fall 2017-2018, stepped down fall 2018
Chair of Strategic Communication, leading 10 faculty and over 25 adjuncts, with two programs (Ad and PR) and one shared program (Corp. Comm.) including approximately 500 declared majors and 200 declared minors. Initial initiatives focusing on industry integration, faculty mentoring and curricular enhancement.

向日葵视频, Director Fine Arts Program: 2009-spring 2017
Program Director, leading a cross-institutional collaboration with Milwaukee School of Art and Design offering a Fine Arts minor to 向日葵视频students. The program was reinvigorated through curricular redesign, expanded collaborative opportunities and promotion, leading to quadrupling of enrollment in four years.

Industry Experience
Grow Cultural Geography: 1994-present
Branding Consultant: contextualizing cultural insights with clients such as: Nike (women鈥檚 advertising retrospective), National Hemophilia Foundation (women鈥檚 brand development), Flamingo International, London (semiotic brand category analysis) Coalesce Marketing & Design (brand launch), Kimberly-Clark (creative), Neuroscience Group of Northeast Wisconsin (strategic planning), and Thrivent (creative).

Apple Photography Group: 1991-1993
Director of Marketing: led marketing communications, client development, and project management. Clients included: Kimberly-Clark, Sargento Foods, and Thrivent.

Jean Grow Represents: 1985-1990
Advertising Artist Representative: led sales and marketing services for commercial illustrators, photographers and film. Corporate clients included: Coca-Cola USA, Jim Beam Brands, Kellogg USA, and Zenith. Advertising agency clients included: BBDO, DDB, FCB, J. Walter Thompson, and Leo Burnett.

Jean Grow Fashionable Fibers: 1982-1985
Fashion Designer: designed hand-woven fabrics crafted into a line of clothing for professional women. Clients included: Bloomingdales, Macy鈥檚, and Saks Fifth Avenue.

Professional Affiliations

American Academy of Advertising
Association for Education in Journalism and Mass Communication

Professional Interests

Topics: gender and diversity in the advertising industry.
Methods: ethnography, semiotics & depth interviews.

International Experience

, program leader, summer 2010, 2012 & 2014
University of Modena-Reggio Emilia, Italy, Visiting Professor, spring 2013
Universitat Aut貌noma de Barcelona, Barcelona Spain, guest lecturer, summer 2011
University of Michigan, Rome Italy, guest lecturer, summer 2011

Selected Publications

In Revision

Under Review

Grow, Jean M. and Tao Deng, 鈥淭imes Up Advertising: Women (in) Advertising Creative Departments,鈥� Gender, Work and Organizations.

Mensa, Marta and Jean M. Grow, 鈥淢exican Creative Women: Breaking Barriers to Entry,鈥� European Review of Latin American and Caribbean Studies.

Refereed Journals & Book Chapters

Deng, Tao and Jean M. Grow (2018), 鈥淩ed Books Reveals Gender Segregation in Advertising Creative Departments Worldwide: A Five-Year Longitudinal Study,鈥� Advertising & Society Quarterly.  

Grow, Jean M. (2018), 鈥淒iversity and Inclusion in Advertising: Hispanic Perspectives," Advertising & Society Quarterly.

Grow, Jean M. & Shiyu Yang (2018), 鈥淕eneration Z Enters Advertising: Workplace Expectations Through a Gendered Lens,鈥� Journal of Advertising Education, 22/1, p. 7-22.

Mensa, Marta and Jean M. Grow, (2015), 鈥淐reative Women in Peru: Outliers in a Machismo World,鈥� Communication & Society, 28/2, online.

Grow, Jean M. and Tao Deng (2014), 鈥淪ex Segregation in Advertising Creative Departments Across the Globe,鈥� Advertising & Society Review, 14/4, online.

Grow, Jean M., David Roca and Sheri J. Broyles (2012), 鈥淰anishing Acts: Creative Women in Spain and the United States,鈥� International Journal of Advertising, 31/3.

Grow, Jean M. and Sheri J. Broyles (2011), 鈥淯nspoken Rule of the Creative Game: Insights to Shape the Next Generation from Top Advertising Creative Women,鈥� Advertising & Society Review 12/1, online.

Park, Jin Seong and Jean M. Grow, (2010) 鈥淪ymptom Information in Direct-to-Consumer Antidepressant Advertising and College Students鈥� Perception of the Lifetime Risk of Depression,鈥� Journal of Medical Marketing, 10/2, 123-33.

Grow, Jean M. (2009), 鈥淭he Gender of Branding: Early Nike Women鈥檚 Advertising a Feminist Antenarrative鈥� Women鈥檚 Studies in Communication, 31/3, 310-343.

Grow, Jean M. and Stephanie Christopher (2008), 鈥淏reaking the Silence Surrounding Hepatitis C by Promoting Self-Efficacy: Hepatitis C Public Service Announcements,鈥� Qualitative Health Research, 18/10, 1401-1412.

Broyles, Sheri J. and Jean M. Grow (2008), 鈥淐reative Women in Advertising Agencies:
Why so Few 鈥楤abes in Boyland鈥�,鈥� Journal of Consumer Marketing, 15/1, 4-6.

Park, Jin Seong and Jean M. Grow (2008), 鈥淭he Social Reality of Depression: DTC Advertising of Antidepressants and Perceptions of Prevalence,鈥� Journal of Business Ethics, 79/4, 379-393.

Grow, Jean M. (2006), 鈥淪tories of Community: The First Ten Years of Nike Women鈥檚 Advertising,鈥� American Journal of Semiotics, 22/1-4, 165-194.

Grow, Jean M., Jin Seong Park and Xiaoqi Han (2006), 鈥淵our Life is Waiting: Symbolic Meanings in Direct-to-Consumer Antidepressant Advertising,鈥� Journal of Communication Inquiry, 30/2, 163-188.

Grow, Jean M. and Joyce M. Wolburg (2006), 鈥淪elling Truth: How Nike鈥檚 Advertising to Women Claimed a Contested Reality,鈥� Advertising & Society Review, 7/2, online. Third most viewed article in 2007.

Grow, Jean M. and Joyce M. Wolburg (2005), 鈥淪ervice Learning Across the Curriculum: A Collaboration to Promote Smoking Cessation,鈥� Journal of Advertising Education, 9/1, 5-18.

Grow-von Dorn, Jean M., and Irina Akimova (1998), 鈥淎dvertising in Ukraine: Cultural Perspectives,鈥� International Journal of Advertising, 17/5, 189-211.

Peer Reviewed Books and Chapters
Grow, Jean M., (2017), 鈥淓xploring Gender Bias: Anglo-American Echoes in Swedish Advertising Creative Departments,鈥� Feminists, Feminisms, and Advertising: Some Restrictions Apply, Kim Golombinsky and Peggy Kreshel (eds.), Lexington/Rowman, N.Y.

Grow, Jean M. (2017), 鈥淎merican Advertising and the Politics of Consumption,鈥� Global Advertising Practice in a Borderless World, Robert Crawford and Linda Brennan(eds.), Routledge, N.Y.

Grow, Jean M. (2016), 鈥淎dvertising Creative and the Pink Ghetto,鈥� Cases in Organizational and Managerial Communication: Stretching Boundaries, Jeremy P. Fyke, Jeralyn Faris & Patricia M. Buzzanell (eds.), Routledge, N.Y.

Roca, David, Daniel Tena and Jean M. Grow, (2014), 鈥淎dvertising Education in Spain,鈥� Advertising Education Around the World, Jef. I. Richards & Billie I. Ross (eds.), 290-304, American Academy of Advertising, Pittsboro, NC.

Published Proceedings
Haung, Ying, Jean M. Grow, Karen Mallia, Jiang Chingshan, Yang Feng (2016), 鈥淐hallenges and Opportunities in Teaching Creative Advertising in the Digital Age," Proceedings of the Conference of the American Academy of Advertising.

Grow, Jean M., Jackie Dickenson, Tao Deng and Kim Pick (2015), 鈥淧racticing Creative Prepared for Leadership: Creative Women in Asia Pacific,鈥� Proceedings of the Conference of the International American Academy of Advertising.

Mensa, Marta and Jean M. Grow (2015), 鈥淢achismo Men and Pinkified Women in Peruvian Advertising,鈥� Proceedings of the Conference of the International American Academy of Advertising.

Grow, Jean M., Karen Mallia, Laurence Klinger, Mylene Pollock and Lewis Williams (2015), 鈥淧reparing Women and Minorities for Success and Leadership in Creative, Proceedings of the Conference of the American Academy of Advertising.

Grow, Jean M., David Roca and Sheri J. Broyles (2010), 鈥淲here are the Women? Creative Voices from Spain and the United States.鈥� Proceedings of the American Academy of Advertising International Conference.

Broyles, Sheri J. and Jean M. Grow (2010), 鈥淲eaving Your Way Through the Creative Labyrinth: Words of Wisdom from Professionals.鈥� Proceedings of the Conference of the American Academy of Advertising.

Grow, Jean M. (2007), 鈥淭hank You Don Imus: Nike Advertises Social Justice,鈥� Proceedings of the Semiotic Society of America Conference.

Grow, Jean M, Jin Seong Park and Xiaoqi Han (2006), 鈥淧eddling Antidepressants: Three Brands One Meaning a Semiotic Analysis of Direct-to-Consumer Advertising,鈥� Proceedings of the American Academy of Advertising.

Grow, Jean M. (2005), 鈥淪tories of Community: The First Decade of Nike Women鈥檚 Advertising,鈥� Proceedings of the American Academy of Advertising.

Other Publications

Textbook
Altstiel, Tom and Grow, Jean M. (2006, 2010, 2013, 2017 with 5th edition in press). Advertising Creative: Strategy, Copy & Design. Thousand Oaks, CA: Sage.

Invited Publications
Grow, Jean M. and Tao Deng, (2015), 鈥淭okens in a Man鈥檚 World: A Global Analysis of Women in Advertising Creative Departments,鈥� Media Report to Women, Winter, 43/1.

Grow, Jean M., (2008, 鈥�11 & 鈥�15), 鈥淣ike Women鈥檚 Advertising: A Matter of Principle,鈥� in Advertising Principles and Practice, Moriarty, Mitchell & Wells, Pearson/Prentice Hall, 10th ed., p. 255.

Grow, Jean M. (2002), 鈥淗epatitis C: Wisconsin鈥檚 Silent Epidemic,鈥� in American Liver Foundation Newsletter, Wisconsin Chapter, 4/2, 4.

Book Reviews
Grow, Jean M. (2015), 鈥�Breakthrough Thinking: A Guide to Creative Thinking and Idea Generation鈥� by Thomas Vogel, How Books.

Grow, Jean M. (2013), 鈥淢ad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond,鈥� by Jane Maas, for the International Journal of Advertising.

Grow, Jean M. (2008), 鈥淪ex in Consumer Culture: The Erotic Content of Media and Marketing,鈥� by Tom Reichert & Jacqueline Lambiase, for the Journal of Advertising Education.

Honors and Awards

Palestinian American Research Center (PARC) Summer Media Fellowship in Palestine (2018), Washington D.C.

Diversity and Inclusion Faculty Fellow (2016-18), 向日葵视频. Milwaukee, WI.

Institute Fellow, 2015-16, Institute for Diverse Leadership in Journalism and Communication, Association for Education in Journalism and Mass Communication.

Fellow in Residence, Summer 2015, 鈥淏reaking In: Junior Women in Advertising Creative,鈥� International Women鈥檚 Study Center, Santa Fe, NM.

Top Paper Award, 2014, 鈥淭okens in a Man鈥檚 World: A Global Analysis of Women in Advertising Creative Departments,鈥� Association for Education in Journalism and Mass Communication, Montreal Canada.

Golden Rose Award, 2013, 向日葵视频.

Dean鈥檚 Award for Teaching Excellence (2007), Diederich College of Communication

Grants

Summer Faculty Fellowship & Regular Research Grant, 2013, $7,925, 鈥淭he Under-Representation of Women in Global Advertising Creative Departments.鈥�

Spain Government, Ministry of Science & Innovation, Research Grant,2010-2013 (18,000 Euros), 鈥淟a Discriminaci贸n de G茅nero en la Evaluaci贸ndel Trabajo Creativo de las Mujeres en la Publicidad: 驴El Sexo es un Factor Clave para la Elecci贸n de Ideas y Planes de Estudio/Gender Discrimination when Evaluating the Creative Work of Women in Advertising: Is Sex a Key Factor for Choosing Ideas and Curricula?鈥� withUniversidad Aut贸noma de Barcelona, Barcelona Spain.

Catalan Government, Teaching Grant, 2011: (5,000 Euros), 鈥淧ensar en Femenino/Think Like a Woman鈥� This teaching grant focuses on working with female students to help them develop their portfolios to break through the gender bias in advertising creative departments, with Universidad Aut贸noma de Barcelona, Barcelona Spain.

Fulbright Fellowship (2009), 鈥淭he Gender of Branding in Italy,鈥� (applied, not funded).

Diederich Summer Scholar Award (2009), $7,000, Diederich College of Communication, 向日葵视频 (declined, due to scheduling conflict).

Summer Faculty Fellowship & Regular Research Grant, 2008, $6,556, 鈥淕ender Asymmetry in Advertising Creative Departments: Why Mars and Venus are in a Different Universe.鈥�

Summer Faculty Fellowship & Regular Research Grant, 2008 ($6,556).

Select Presentations

Peer Reviewed
Deng, Tao and Jean M. Grow (2018), 鈥淔ive Years of Red Books Reveal Gender Segregation in Advertising Creative Departments Worldwide,鈥� International Communication Association, Prague CZ.

Deng, Tao and Jean M. Grow (2018), 鈥淔ive Years and Little Change: Tracking Advertising Creative
Women in the United States,鈥� American Academy of Advertising, New York, NY.

Grow, Jean M. and Shiyu Yang (2017), 鈥淎spiring Advertising Professionals: Workplace Expectations Through a Gendered Lens,鈥� Association for Education in Journalism and Mass Communication, Chicago, IL.

Haung, Ying, Jean M. Grow, Karen Mallia, Jiang Chingshan, and Yang Feng (2016), 鈥淐hallenges and Opportunities Teaching Creative Advertising in the Digital Age," American Academy of Advertising, Seattle, WA.

Sheetal, Patel, Yeuseeung Kim, Jean M. Grow, Karen Mallia, Kat Gordon and Louis Vong (2105), 鈥淲e Know Why Women Are Not Staying in Advertising, Now What Will We Do 向日葵视频 it? Keeping Female Students in the Advertising Industry,鈥� Association for Education in Journalism and Mass Communication, San Francisco, CA.

Grow, Jean M., Mallia, Karen, Klinger, Laurence, Pollock, Mylene and Williams, Lewis (2015), "Preparing Women and Minorities for Success and Leadership in Creative," American Academy of Advertising, Chicago, IL.

Mensa, Marta and Grow, Jean M. (2015), "Machismo Men and Pinkified Women: Creative Women in Peruvian Advertising," American Academy of Advertising, International Converence, Auckland New Zealand.

Grow, Jean M., Dickenson, Jackie and Deng, Tao (2015), "Practicing Creative Prepared for Leadership: Creative Women in Asia Pacific," American Academy of Advertising, International Conference, Auckland New Zealand.

Grow, Jean M. (2014), "Creative Women in Sweden Advertising and the Case of Systemic Scarcity," Association for Education in Journalism and Mass Communication, International Conference, Montreal Canada.

Grow, Jean M. and Deng, Tao (2014), "Tokens in a Man's World: A Global Analysis of Women in Advertising Creative Departments," Top Paper, Professional Freedom and Responsibility, Advertising Division, Association for Education in Journalism and Mass Communication, International Conference, Montreal Canada.

Grow, Jean M. and Madry, Alan (2013), "Contemplative Practices: Creating Opportunities for Deeper Reflection," ACHME Annual Conference, Amherst College.

Grow, Jean M. (2013), 鈥淢aking Advertising: Creative Women, Global Perspectives,鈥� Wisconsin Women's Studies and LGBTQ Conference, Madison, WI.

Grow, Jean M. and Tao Deng (2013), 鈥淭okens in a Man鈥檚 World: Creative Women and Global Advertising,鈥� International Education Poster Session, 向日葵视频.

Grow, Jean M. (2012), 鈥淰oices of Creative Women: Six Countries, One Experience鈥� International Education Poster Session, 向日葵视频.

Grow, Jean M., David Roca and Sheri J. Broyles (2012), 鈥淐reative Women at the Margins: A Cross-Cultural Perspective,鈥� ICORIA European Advertising Academy, International Conference on Research in Advertising, Stockholm Sweden.

Grow, Jean M., Pasero, Anne and Ellen Eckman (2011) 鈥淢arket Global: Faculty Engagement in International Education鈥� Global Education Conference: Across Disciplines, Madison WI.

Flewellen Kali J., Sheri J. Broyles and Jean M. Grow (2011) 鈥淲omen to Watch Speak Out: Looking Behind the Curtain of Mentoring, Networking and Gender.鈥� Association for Education in Journalism and Mass Communication, St. Louis, MO.

Grow, Jean M., David Roca and Sheri J. Broyles (2010), 鈥淲here Are the Women? Creative Voices from Spain and the United States.鈥� American Academy of Advertising, International Conference, Milan Italy.

Broyles, Sheri J. and Jean M. Grow (2010). 鈥淢aking the Connection: Creative Women Talk about Empathy, Creativity and Gender.鈥� Association for Education in Journalism and Mass Communication, Denver, CO.

Broyles, Sheri .J. and Jean M. Grow (2010), 鈥淲eaving Your Way Through the Creative Labyrinth: Words of Wisdom from Professionals,鈥� American Academy of Advertising, Minneapolis, MN.

Grow, Jean M. and Sheri J. Broyles (2009), 鈥淚nsights from Venus for Academic Creative Directors,鈥� Association for Education in Journalism and Mass Communication, Boston, MA.

Grow, Jean M. and Sheri J. Broyles (2008), 鈥淢ars & Venus in the Advertising Universe:
How Working Together Can Work,鈥� Association for Education in Journalism and Mass Communication, Chicago, IL.

Invited

Grow, Jean M. (2018, May 22) 鈥淔ew Women in Advertising Creative Departments Worldwide: A Five Year Longitudinal Study of Red Books Data." Dutch Women in Media sponsored by nieuws.nl, Amsterdam the Netherlands

Grow, Jean M. (2018, May 16), 鈥淔ive Years of Red Books Data on Women in Advertising Creative Departments Worldwide." Centre for Gender Research, Norwegian University of Science and Technology, Trondheim Norway.

Grow, Jean M. (2017, June 1), Keynote: 鈥淭he Pursuit of Happiness: The Politics of Consumption Meets the Digital Age." Research Institute for Digital Culture and Humanities, Hong Kong.

Jean M. Grow (2015, June 12), 鈥淐reative Women: Breaking into the Boys Club." 3% Conference, advertising industry conference, London, UK.

Grow, Jean M. (2013, June 26), "Creative Path to Success." iGirl Girl Scout Keynote address, Milwaukee, WI.

Grow, Jean M. (2012, Sept. 27), "Creative Women. Global Perspectives." 3% Conference, advertising industry conference, San Francisco, CA.

Grow, Jean M. (2012), "Global Advertising Creative Departments: The Under-Representation of Women." International Research Poster Session, 向日葵视频, Milwaukee, WI.

Grow, Jean M. (2011), "Self Branding in an Intercultural World," YoungSIETAR, 12th annual conference, Ljubljana, Slovenia.

Why Marquette

Zora Neale Hurston once said, "Research is formalized curiosity. It is poking and prying with a purpose." 向日葵视频allows me to poke and pry, not just in my research but in the classroom as well.