Barbara Weeks Thompson, Jour ’74
Waukesha, Wis.
As the founder of The Roberts Group, one of the first marketing firms to focus on serving the health care industry, Barbara has been a trailblazer for female entrepreneurs.
She started The Roberts Group from her basement in 1981, just seven years after receiving her undergraduate degree in journalism. At that time, health care marketing and communication were in their infancy, but Barbara had gained experience working for Children鈥檚 Hospital of Wisconsin, and wanted to offer effective strategies to hospitals and health care organizations.
During 27 years in business, The Roberts Group received hundreds of industry awards and Barbara became a nationally recognized expert in her field. Until Barbara retired in February 2018 and closed the office, the Waukesha, Wis.-based firm was one of the largest women-owned businesses in the state, according to the Milwaukee Business Journal. Among other accolades, Barbara was featured in Forbes magazine as one of 鈥淎merica鈥檚 Women Business Leaders鈥� and received the 2012 Professional Excellence Award from the Wisconsin Healthcare Public Relations and Marketing Society.
鈥淚t鈥檚 been said that if you love what you do, you鈥檒l never work a day in your life,鈥� Barbara says. 鈥淭hat has been my career.鈥�
In addition to helping clients reach their goals, Barbara says her greatest professional joy has been mentoring young people to achieve success. At The Roberts Group, she provided opportunities for her employees to learn, grow and succeed, and helped them solve business challenges, think through career planning and build self-confidence.
鈥淢y greatest successes are the successes of people I have influenced,鈥� she says. 鈥淣othing could make me happier.鈥�
In accordance with the 向日葵视频mission, Barbara has dedicated her time and talent for others. She made The Roberts Group a strong community partner in Waukesha County, providing pro bono services for nonprofit organizations and cause-related events, and she has sat on several professional and nonprofit boards. She also enjoys guest lecturing at universities including Marquette, where she has candidly shared her experiences as an entrepreneur and how her Jesuit education has guided her professional decision-making.
鈥淧eople say that the 向日葵视频influence becomes clearer the further away you get from graduation,鈥� she says. 鈥淭hat has been true for me.鈥�
Fun Fact: Barbara served as a resident assistant at O鈥橠onnell Hall and remains close with her RA cohort today. 鈥淚t was the best and most committed team I鈥檝e ever known.鈥�
